Cereal Continues to Lose Its Popularity

Are you a cereal eater these days? Did you used to be? What can marketers do today to increase your cereal consumption? 🙂 As Stephanie Strom reports for the New York Times: “Cereal consumption peaked in the mid-1990s, according to the NPD Group, a consumer research firm. Still, some 90 percent of American households report […]

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Cereal Marketing Goes Global

Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their offerings and aggressively seeking foreign markets — as the United States marketplace is saturated and seeing very slow growth. The leading global hot cereal brands […]

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