A.T. Kearney, a leading consulting firm, has generated a report on the most attractive developing markets for E-commerce: “Online shopping is changing how retailers develop their global expansion strategies. …
Read moreEconomy-Proof Ads: Funny Beats Frugal in Advertising
Evans on Marketing Global Marketing, Marketing Communications, Sports and Entertainment Marketing, Trends advertising, effectiveness, global
As reported by James Russo, a Nielsen Vice-President: “Over the next decade, estimated global consumer spending will exceed $450 trillion. With so much at stake — and many markets continuing …
Read moreA New Google Product Strategy: Born in the U.S.A.!!
Evans on Marketing Product Management, Technology and Marketing global, Google, made in the USA, Nexus Q 1
As John Markoff reports in the New York Times: “Etched into the base of Google’s new wireless home media player that was introduced on Wednesday is its most intriguing feature. …
Read moreLay’s in Argentina
Evans on Marketing Distribution, Global Marketing, Marketing Communications, Social and Digital Media global, Lay's, promotion, video
This is a clever and fun way for Lay’s to show how natural its potato chips are. [No, this is not a regular vending machine, but a promotional device.] …
Read moreL’Odyssée de Cartier
Enjoy!…
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