A Guide to Marketing Metrics & Analysis

Want to learn more about marketing metrics? If yes, check out this 70-page report from Marketo, which specializes in marketing automation and sales effectiveness software.  

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Social Media for B2B Experts and Content Marketers

exploreB2B has published an excellent article on content marketing online, including business-to-business marketing. Click the infographic to access the full report.    

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Measuring the Effectiveness of Twitter and Facebook

Finally have power. Yea. _________________ Many firms are actively involved on Twitter and Facebook, but not adequately studying the return on investment (ROI) from their investments at the these social media sites. Now, InventHelp has generated some useful ROI data. Look at this infographic.  

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Ever Think of Creating a Video Resume?

You know you are great. Your family knows you are great. Your friends know you are great. But how do you get potential employers to think you are great? How about presenting yourself in a way that is still used sparingly: a video resume clip? We’re marketers. So think outside the box. [BTY: This does […]

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Web Site Usability and B-to-B

B-to-B Web site visibility and analytics have not received the same attention as with B-to-C sites. However, it is equally important. As Richard H. Levey writes for Multichannel Merchant: “The obvious difference between business-to-business and consumer Web sites is the immediacy of conversion. B-to-B sales cycles are usually much longer, and often incorporate live salespeople […]

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Google to Display Its Knowledge Graph Carousel to Global Users

As Drew Olanoff puts it: “Google’s Knowledge Graph has become a handy tool when you’re searching for things that interest you. There are a few reasons why it’s a handy feature, but most of all it provides context to what you’re searching for.”   Here’s how Google describes it: “Last month, we showed how you […]

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