Understand 10 global consumer segments.
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Evans on Marketing Consumers and Their Behavior, Global Marketing, Social and Digital Media, Trends Euromonitor, global consumers, market segment, opportunity, video 4
In-Depth Look at Sustainability
Euromonitor research on sustainability around the globe. Based on its sustainability index.
Read moreBeing an Industry Disrupter – Part Two
Cereal Marketing Goes Global
Evans on Marketing Global Marketing, Product Management, Trends advertising, Brazil, cereal, China, competition, culture, Euromonitor, General Mills, global, India, Kellogg, marketing, opportunity, PepsiCo, promotion, Ralcorp, trends
Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their offerings and aggressively seeking foreign markets — as the United States marketplace is saturated and seeing very slow growth. The leading global hot cereal brands […]
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