Because of COVID-19, we know 2020 was tough economically around the world. Let’s now take a look at an early 2021 forecast of the global economy — and beyond. …
Global Consumer Segments
Evans on Marketing Consumers and Their Behavior, Global Marketing, Social and Digital Media, Trends Euromonitor, global consumers, market segment, opportunity, video 4
When analyzing the marketplace, firms should study global consumer segments. Indeed, the marketplace is heterogeneous. That means many good opportunities for insightful marketers.
For starters, read these posts:
… Read moreIn-Depth Look at Sustainability
Due to its growing importance, today we present an in-depth look at sustainability. As described by Investopedia: Sustainability is most often defined as meeting the needs of the present …
Being an Industry Disrupter – Part Two
As we noted yesterday, “In business, a disruptive innovation is an innovation that creates a new market and value network. And it eventually disrupts an existing market and value …
Cereal Marketing Goes Global
Evans on Marketing Global Marketing, Product Management, Trends advertising, Brazil, cereal, China, competition, culture, Euromonitor, General Mills, global, India, Kellogg, marketing, opportunity, PepsiCo, promotion, Ralcorp, trends
Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their …
Read more