Over the years, we have presented more than 400 posts on shopping, including the evolution of retailing formats. During the pandemic, there have been many negative results for certain …
An Early 2021 Forecast of the Global Economy
Because of COVID-19, we know 2020 was tough economically around the world. Let’s now take a look at an early 2021 forecast of the global economy — and beyond. …
Global Consumer Segments
Evans on Marketing Consumers and Their Behavior, Global Marketing, Social and Digital Media, Trends Euromonitor, global consumers, market segment, opportunity, video 4
When analyzing the marketplace, firms should study global consumer segments. Indeed, the marketplace is heterogeneous. That means many good opportunities for insightful marketers.
For starters, read these posts:
… Read moreIn-Depth Look at Sustainability
Due to its growing importance, today we present an in-depth look at sustainability. As described by Investopedia: Sustainability is most often defined as meeting the needs of the present …
Being an Industry Disrupter – Part Two
As we noted yesterday, “In business, a disruptive innovation is an innovation that creates a new market and value network. And it eventually disrupts an existing market and value …