Universum’s 2015 Top Employer Rankings: Part 2 — Global Students

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. undergraduate and MBA business student surveys were highlighted. In Part 2, global/foreign students will be highlighted. The 2015 Universum World’s Most Attractive Employers– Business results are […]

Read more

Informative Video Overviews of Careers in Marketing

ReKruiTIn, an India-based recruitment firm, has put together a nice YouTube video on marketing careers. This video is valuable for anyone considering a career in marketing, regardless of their country or region. 🙂     Job-Interview-Site.com has also developed a useful video interview of a career in marketing.    

Read more

What’s Next for the World’s Cheapest Car?

Tata Motors Limited is the largest auto company in India with annual sales of $35 billion (U.S.). It has more than 60,000 employees. The firm is listed on the New York Stock Exchange. As the company notes: “Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa, […]

Read more

Can Coca-Cola Connect India and Pakistan?

The Coca-Cola Company is socially active around the globe. Its new interactive kiosk initiative demonstrates this well. As Christopher Hall reports for selfserviceworld.com: “The Coca-Cola Company recently put interactive digital signage-enabled and -connected vending kiosks in both India and Pakistan, hostile neighbors with simmering resentments that once were part of the same nation. Each vending […]

Read more

Cereal Marketing Goes Global

Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their offerings and aggressively seeking foreign markets — as the United States marketplace is saturated and seeing very slow growth. The leading global hot cereal brands […]

Read more

Google, Facebook to Stand Trial in India

 Click the image for the full Wall Street Journal story As Amol Sharama reports: “Google Inc. and Facebook Inc. are set to begin trial here Tuesday to face charges that they didn’t censor objectionable content from their sites, putting on stark display the legal risks for Internet companies chasing growth in India.”

Read more