India Archives

Universum’s 2015 Top Employer Rankings: Part 2 — Global Students

September 30, 2015 Evans on Marketing Careers, Global Marketing Australia, Austria, Belgium, best employer, Brazil, Canada, career, China, Czech Republic, Denmark, Finland, France, Germany, global, Hong Kong, ideal employer, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, opportunity, planning, Poland, ranking, Russia, Singapore, South Africa, Spain, students, survey, Sweden, Switzerland, Thailand, tips, Turkey, Ukraine, United Kingdom, Universum, Vietnam 4

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. …

Informative Video Overviews of Careers in Marketing

September 30, 2014 Evans on Marketing Careers, Global Marketing advice, career, India, Job-Interview-Site.com, ReKruiTIin, tips, video, YouTube 1

ReKruiTIn, an India-based recruitment firm, has put together a nice YouTube video on marketing careers. This video is valuable for anyone considering a career in marketing, regardless of their …

What’s Next for the World’s Cheapest Car?

October 16, 2013 Evans on Marketing Consumers and Their Behavior, Global Marketing, Product Management customer expectations, customer satisfaction, global, India, Nano, opportunity, planning, Tata Motors, trends 11

Tata Motors Limited is the largest auto company in India with annual sales of $35 billion (U.S.). It has more than 60,000 employees. The firm is listed on the New …

Can Coca-Cola Connect India and Pakistan?

June 14, 2013 Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media Coca-Cola, experiential marketing, global, India, kiosk, Pakistan, trust, video

The Coca-Cola Company is socially active around the globe. Its new interactive kiosk initiative demonstrates this well.

As Christopher Hall reports for selfserviceworld.com: “The Coca-Cola Company recently put interactive digital …

Cereal Marketing Goes Global

August 26, 2012 Evans on Marketing Global Marketing, Product Management, Trends advertising, Brazil, cereal, China, competition, culture, Euromonitor, General Mills, global, India, Kellogg, marketing, opportunity, PepsiCo, promotion, Ralcorp, trends

Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their …

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