Mom Marketing: P&G’s Steps Up Its Viral Marketing Efforts

4 Aug

Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each year, it spends billions of dollars on advertising/promotions in all sorts of media.

This year, P&G has stepped up its multi-media efforts and has become even more involved with integrated marketing communication. A good example of this approach is its ad tied into the Olympics known as “Thank You, Mom.” As of this date, the YouTube video shown below of “Thank You, Mom” has already generated nearly 2.5 million views.

Note: In all, P&G posted 12 videos to YouTube that were related to “Thank You, Mom” and the Olympics.
 

 

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