First Media Blossom: Viral Facebook Ad King

Given the huge audiences for many Facebook video ads, more firms want to stand out there. These are two key goals. (1) Attract as many views as possible. (2) Be engaging enough to generate social shares. First Media Blossom is a small, highly successful player in this space. Blossom (part of First Media) mostly targets millennial […]

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JetBlue’s New Giveaway: A Contest Where You Can Win If Your Candidate Loses

JetBlue has come up with an interesting (and humorous) contest promotion: If your presidential candidate loses, you could win. This idea is pretty clever, and it has already sped into the Internet stratosphere. According to Marilyn Berelowitz, writing for JWT Intelligence: “As partisan anxiety ramps up in the period leading up to a major election, […]

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Mom Marketing: P&G’s Steps Up Its Viral Marketing Efforts

Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each year, it spends billions of dollars on advertising/promotions in all sorts of media. This year, P&G has stepped up its multi-media efforts and has become […]

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How to Create a Hugely Successful Global Internet Marketing Campaign?

    Click the image for the full story “Evian’s video of Roller Skating Babies was not only watched millions of times in the YouTube but it has also inspired a huge amount of different versions of this video with different sound tracks all over the world. This is a masterpiece of viral marketing. But note also […]

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Super Bowl Ad Buzz: What People Said on Social Networks

    Click on the image for the story Social media were abuzz with diverse opinions on ads. Here’s a sampling of comments [and video clips] regarding specific commercials, brand categories and the 2012 ads in general.

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