Given the huge audiences for many Facebook video ads, more firms want to stand out there. These are two key goals. (1) Attract as many views as possible. (2) Be…
Read moreEmotional Engagement: A Key to Marketing Success
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media analytics, customer expectations, customer satisfaction, emotional engagement, experiential marketing, message, promotion, shopper, shopping, social media, tips, viral marketing 2
A long-time challenge for marketers has been how to get customers and potential customers emotionally engaged with their companies, products, and brands. Today, this is especially challenging — there are …
Read moreJetBlue’s New Giveaway: A Contest Where You Can Win If Your Candidate Loses
Mom Marketing: P&G’s Steps Up Its Viral Marketing Efforts
Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media, Trends global, mom, Olympics, P&G, Procter & Gamble, promotion, social media, video, viral marketing, YouTube
Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each …
Read moreHow to Create a Hugely Successful Global Internet Marketing Campaign?
Evans on Marketing Global Marketing, Marketing Communications, Sports and Entertainment Marketing Evian, global, online shopping, promotion, viral marketing 1
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“Evian’s video of Roller Skating Babies was not only watched millions of times in the YouTube but it has also inspired a …
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