Netflix Going Social on Facebook

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , , , 9

Netflix has added social features so streaming members can link their accounts to Facebook, so they can see what friends have viewed by adding new “Friends’ Favorites” and “Watched …

Read more

Trusting Brand Recommendations from Friends

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Trends , , , , , , , , , , , , , 18

As has been widely reported, consumers consider friend recommendations to be more trustworthy than company advertising.

A recent major research study bears this out. According to a story by Todd …

Read more

Coca-Cola’s Italian “Happiness Table”

Evans on Marketing Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , , 13

See how an Italian Coca-Cola delivery truck is transformed into a “Happiness Table” in a small square in Naples. Renowned chef Simone Rugiati is on a quest to have people …

Read more

Today’s Companies Can’t Buy Customer Likes

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends , , , , , , , , , , , , , 2

In their new book Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results, Bob Garfield and Doug Levy note that: “This is the Relationship Era, the first …

Read more

The Volkswagen Jetta Promotes Safety

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media, Trends , , , , , , , , , , , , , 18

In its quest to appeal to more market segments, Volkswagen has been devoting greater attention to young families through an ad campaign that emphasizes safety.

For example, according to Alexandra …

Read more
1 … 33 34 35 … 40