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The Most Talked-About Super Bowl Ads of All Time

February 3, 2013 Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing 1984, advertising, Apple, best, blog, entertainment marketing, experiential marketing, global, McIntosh, opportunity, social media, sports marketing, success, Super Bowl, video, viral, word of mouth, YouTube 10

The value of Super Bowl advertising is not based solely on the number of eyeballs tuned into the game — far from it!!

As we have learned in recent years, …

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Advertisers Get Ready for the Super Bowl

January 31, 2013 Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing 2013, advertising, entertainment marketing, experiential marketing, football, preview, promotion, social media, sports marketing, Super Bowl, video 7

Sunday’s a big day. And not just for football! It’s also the Super Bowl of Advertising. As you can see from the chart below, companies spent $262.5 million just for …

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Big Sports Equal Big Bucks

January 15, 2013 Evans on Marketing Marketing Communications, Sports and Entertainment Marketing, Trends advertising, college football, entertainment marketing, Harris Poll, Major League Baseball, NFL, popularity, sports marketing, success, trends

CBS recently announced that it had sold out all of the advertising slots for the 2013 Super Bowl next month. The average price for a 30-second ad is $3.8 million, …

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Ads That Play on Emotions

January 13, 2013 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media advertising, emotion, emotional engagement, experiential marketing, marketing, online, opportunity, planning, promotion, social media, success 1

Successful advertising often plays on consumer emotions. So, what’s the best way to do that?

According to Martin Jones, a social media marketing manager with Cox Communications: “According to research …

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Companies’ LinkedIn Advertising

January 8, 2013 Evans on Marketing Careers, Marketing Communications, Social and Digital Media advertising, career, LinkedIn, promotion, social media, tips 2

As the leading professional social network, LinkedIn is becoming more attractive as an advertising medium for firms.

Nonetheless, LinkedIn advertising is not always optimal. Lisa Raehsler notes (at Clickz): “LinkedIn Advertising …

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Marketing Communications (1,245)
Social and Digital Media (1,213)
Consumers and Their Behavior (1,082)
Trends (1,004)
Business Analytics and Marketing Information (947)

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opportunity (863)
customer expectations (840)
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experiential marketing (695)

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2021 (180)
2020 (228)
2019 (199)
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