Tag Archives: Netflix

Amazing But True: Netflix More Popular Than DVR

17 Mar

For years, cable and satellite TV service providers have used the DVR as a major competitive advantage. But, today, streaming services are changing the playing field. To the dismay of TV service providers, channels, and their advertisers, a huge number of customers are cutting the TV cord and turning to Amazon, Netflix, and other streaming subscriptions for their content — aided by smart TV sets as well as plug-in devices that can allow people to stream video content on their sets.

It may be hard to believe, given the dominance of the DVR just a few years ago, but today, slightly more U.S. households (and growing) have access to Netflix than to a DVR — according to Leichtman Research Group. The Leichtman study findings are summarized in the following Statista chart.
 

 

Ads on the Golden Globes Are Different!

12 Jan

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples.
 
As reported by T. L. Stanley for Adweek:

“For fans who didn’t know that A-list movie star Drew Barrymore is shilling for a Weight Watchers-like program, surprise! And for those who didn’t know she’s playing a cannibal in her new Netflix show: double surprise!A new ad campaign that kicked off during Sunday night’s Golden Globes for the upcoming black comedy Santa Clarita Diet. The 10-episode show, launching Feb. 3 on the prolific streaming service, also stars Timothy Olyphant, who plays Barrymore’s real-estate broker (non-zombie) husband.”

“When she asks if you’re ‘ready to take your life to a whole new level of wow,’ with a crimson streak of blood dripping from her mouth, there’s no longer any question that this is a tongue-in-cheek (literally?) ad for a twisted piece of entertainment.”

 

 

And as Tanya Dua reports for Digiday:

“Just two months after Snapchat’s video-capturing Spectacles hit the market, they made their red carpet debut. L’Oréal Paris, the official makeup sponsor of the Golden Globe Awards, used Snapchat Spectacles to give viewers a sneak peek into the awards show.”

“The $130 devices were worn by its celebrity makeup artist Sir John as well as two other L’Oréal Paris brand ambassadors, who used them to stream behind-the-scenes content, from celebrities getting ready backstage to the walk down the red carpet.”

 

 

Netflix Keeps on Rolling

4 Jun

After a few hiccups (such as the introduction of dual subscriptions), Netflix is certainly on a roll again. And a large part of Netflix’s recent success has been tied to its development of original programming, including Emmy-winning House of Cards. This move has changed the business for the industry and drawn emulators like Amazon.

Here is a good infographic that shows “The Economics of Netflix: How to Make a $100 Million Show.” Click on the image for a larger version, and then scroll down to learn many interesting facts about the economics of programming.
 

Economics of Netflix
Source: GreatBusinessSchools.org

 

Netflix Is Streaming Ahead

11 May

In late 2011, Netflix CEO Reed Hastings was widely criticized for the way in which he decided to separate the Netflix DVD-rental business from its Web streaming service. Some customers were confused by the new pricing strategy; others were angry. But, in this era, things sure turnaround quickly.

In the most recent issue of Businessweek, Reed Hastings is on the cover, with the caption: “The Man Who Ate the Internet” (a title bestowed because of the amount of bandwidth consumed by Netflix and it customers).

As Ashlee Vance writes: “On a normal weeknight, Netflix accounts for almost a third of all Internet traffic entering North American homes. That’s more than YouTube, Hulu, Amazon.com, HBO Go, iTunes, and BitTorrent combined. Traffic to Netflix usually peaks at around 10 P.M. in each time zone, at which point a chart of Internet consumption looks like a python that swallowed a cow. By midnight Pacific time, streaming volume falls off dramatically.”

Click Hastings’ photo to read more.
 

Photo by Bryce Duffy

 

Netflix Going Social on Facebook

4 Apr

Netflix has added social features so streaming members can link their accounts to Facebook, so they can see what friends have viewed by adding new “Friends’ Favorites” and “Watched by your friends” rows to Netflix. Members share what they watch just within Netflix and can optionally share to Facebook.

 

 
Post suggested by KCJ

 

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