Amazing But True: Netflix More Popular Than DVR

For years, cable and satellite TV service providers have used the DVR as a major competitive advantage. But, today, streaming services are changing the playing field. To the dismay of TV service providers, channels, and their advertisers, a huge number of customers are cutting the TV cord and turning to Amazon, Netflix, and other streaming […]

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Ads on the Golden Globes Are Different!

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples.   As reported by T. L. Stanley for Adweek: “For fans who didn’t know that A-list movie star Drew Barrymore is shilling for a Weight Watchers-like program, surprise! […]

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Netflix Keeps on Rolling

After a few hiccups (such as the introduction of dual subscriptions), Netflix is certainly on a roll again. And a large part of Netflix’s recent success has been tied to its development of original programming, including Emmy-winning House of Cards. This move has changed the business for the industry and drawn emulators like Amazon. Here […]

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Netflix Is Streaming Ahead

In late 2011, Netflix CEO Reed Hastings was widely criticized for the way in which he decided to separate the Netflix DVD-rental business from its Web streaming service. Some customers were confused by the new pricing strategy; others were angry. But, in this era, things sure turnaround quickly. In the most recent issue of Businessweek, […]

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