For years, we have looked at the evolution of Netflix’s business model. See, for example, 1 and 2. Today, we look at Netflix pricing over time. Consumers have sometimes …
Read moreAmazing But True: Netflix More Popular Than DVR
Evans on Marketing Consumers and Their Behavior, Distribution, Product Management, Social and Digital Media competition, DVR, Leichtman Research, Netflix, Statista 5
For years, cable and satellite TV service providers have used the DVR as a major competitive advantage. But, today, streaming services are changing the playing field. To the dismay of …
Read moreAds on the Golden Globes Are Different!
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, Drew Barrymore, experiential marketing, L’Oréal Paris, Netflix, promotion, Santa Clarita Diet, Snapchat Spectacles, social media, Timothy Olyphant, video, YouTube 1
The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples.
As reported …
Netflix Keeps on Rolling
Evans on Marketing Distribution, Marketing Communications, Online Marketing, Product Management, Sports and Entertainment Marketing analytics, business model, customer expectations, customer satisfaction, entertainment marketing, experiential marketing, House of Cards, infographic, mobile media, Netflix, opportunity, planning, promotion, strategy, success 2
Netflix Going Social on Facebook
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing advertising, customer expectations, customer satisfaction, entertainment marketing, experiential marketing, Facebook, friend, like, Netflix, online information, online shopping, opportunity, privacy, promotion, social media, streaming, trust 9