Nissan’s Creativity in Mobile Advertising

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Nissan recently introduced an innovative new technology called “Self Healing Paint.” Nissan’s intent is to scratch proof a car. For now, this feature is only available on certain Nissan …

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How Do Consumers Feel About “Native Advertising”?

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What is “native advertising” and why are some people upset about it?

Consider this commentary from eMarketer:

“Social networks, news sites, digital content aggregators, and streaming media services are rife …

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Monetizing YouTube?

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One of the big challenges for social media companies is generating significant revenues and meaningful profits. With this in mind, YouTube is always on the look out for new revenue …

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