Is Uber Eat(s) Setting Itself Up for Defeat?

Uber has grown rapidly as an alternative to the taxi. Nonetheless, Uber wants to be more than just a passenger app. And one of its more recent pursuits is

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10 Tips on How Companies Can Be More Customer-Centric

A while back, Professor Joel Evans of Hofstra University’s Zarb School of Business wrote an article about “Customer Centricity” for Promo Magazine (now part of Chief Marketer.)

The essence

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Can You Personalize Marketing without Shopper Participation?

One of the toughest issues for marketers to deal with in this high-tech world is how much to personalize their communication and offerings. On the one hand, marketers need as

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Best Blogs for Small Business

There are many great online resources for small business, including the Web sites of Small Business Administration, Entrepreneur, and Inc. They deal with a variety of topics to

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2016 China-Based Singles’ Day to Dominate Global Holiday Season

Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the

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