Uber has grown rapidly as an alternative to the taxi. Nonetheless, Uber wants to be more than just a passenger app. And one of its more recent pursuits is…
Read more10 Tips on How Companies Can Be More Customer-Centric
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media bad behavior, business model, customer centric, customer expectations, customer satisfaction, dissatisfaction, good manners, positioning, tips 16
A while back, Professor Joel Evans of Hofstra University’s Zarb School of Business wrote an article about “Customer Centricity” for Promo Magazine (now part of Chief Marketer.)
The essence …
Read moreCan You Personalize Marketing without Shopper Participation?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends ALEA Group, analytics, bad behavior, Boxer, business model, customer expectations, customer satisfaction, ethics, online shopping, personalization, privacy, trust 13
One of the toughest issues for marketers to deal with in this high-tech world is how much to personalize their communication and offerings. On the one hand, marketers need as …
Read moreBest Blogs for Small Business
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media 4-Hour WORKWEEK, advice, best, blog, Credit Monkey, Duct Tape Marketing, Jeff Bullas' Blog, MailChimp, Marketo Blog, Michael Hyatt, small business, tips 14
There are many great online resources for small business, including the Web sites of Small Business Administration, Entrepreneur, and Inc. They deal with a variety of topics to …
Read more2016 China-Based Singles’ Day to Dominate Global Holiday Season
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Trends 2016, Alibaba, Apple, competition, customer expectations, JD.com, Maserati, merchandising, November 11, online shopping, opportunity, promotion, Sephora, Singles' Day, Target, Victoria's Secret, video 17
Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the …
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