Why the Customer Experience May Fail

For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer

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10 Tips on How Companies Can Be More Customer-Centric

A while back, Professor Joel Evans of Hofstra University’s Zarb School of Business wrote an article about “Customer Centricity” for Promo Magazine (now part of Chief Marketer.)

The essence

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