For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer …Read more
10 Tips on How Companies Can Be More Customer-Centric
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media bad behavior, business model, customer centric, customer expectations, customer satisfaction, dissatisfaction, good manners, positioning, tips 16
A while back, Professor Joel Evans of Hofstra University’s Zarb School of Business wrote an article about “Customer Centricity” for Promo Magazine (now part of Chief Marketer.)
The essence …Read more
Fed Up with Your Cable TV Provider?
If you answer yes to that question, then you are not alone. For years now, many subscribers have been very unhappy about the “bundled pricing” strategy of cable providers — …Read more