Why the Customer Experience May Fail

For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer patience is at an all-time low. Melissa Global Intelligence is a firm that provides in-depth data quality tools and services. It recently published “What Kills […]

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10 Tips on How Companies Can Be More Customer-Centric

A while back, Professor Joel Evans of Hofstra University’s Zarb School of Business wrote an article about “Customer Centricity” for Promo Magazine (now part of Chief Marketer.) The essence of that still rings true today — even more so given the level of competition faced. Here is that article (with only slight edits). We are […]

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Fed Up with Your Cable TV Provider?

If you answer yes to that question, then you are not alone. For years now, many subscribers have been very unhappy about the “bundled pricing” strategy of cable providers — whereby they must pay for channels in which they have no interest. These subscribers would much rather have “a la carte pricing” — whereby they […]

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