Is Uber Eat(s) Setting Itself Up for Defeat?

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing, Trends , , , , , , , , , , , , 17

Uber has grown rapidly as an alternative to the taxi. Nonetheless, Uber wants to be more than just a passenger app. And one of its more recent pursuits is…

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Amazon and Its “Minions”

Evans on Marketing Business-to-Business, Distribution, Marketing Communications, Product Management, Sports and Entertainment Marketing, Trends , , , , , , , , , , 1

The ever-aggressive Amazon recently entered into its first promotional movie tie-in with Minions, an animated film opening in mid-July 2015.

As reported by Sarah Perez for Tech Crunch: …

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