Is Uber Eat(s) Setting Itself Up for Defeat?

Uber has grown rapidly as an alternative to the taxi. Nonetheless, Uber wants to be more than just a passenger app. And one of its more recent pursuits is Uber Eats, a restaurant food delivery service that already operates in 53 cities: “By tapping into the Uber network, you can get anything from our roster […]

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JWT Intelligence’s 2016 Top 100 Trends

Every year, JWT Intelligence predicts 100 trends to follow: The Future 100: Trends and Change to Watch in 2016 is a report “featuring original analysis and insights on the 100 most dynamic trends for the coming year across 10 key sectors.” The 2016 report includes trends regarding culture, tech and innovation, travel and hospitality, brands […]

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How Food Flavors Are Created

The flavors of the foods that we eat often are manipulated by the food producers. This can result in flavors that we love — but that are not naturally available. What do YOU think of this practice? Is it consistent with many consumers quest for healthier, natural foods? Take a look at these two YouTube […]

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What Are Our Favorite Snacks?

With all the media and healthcare community emphasis on healthy eating, how are we doing? For instance, have we turned to healthier snacks? According to recent research by Nielsen: “Hungry? The average person reaches for 12 different kinds of snacks in any given month. Why do we snack? That depends on any number of reasons […]

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Will New Calorie Labeling Rules Affect Consumer Behavior?

Here’s a question for you as a consumer: Do food calorie counts affect your behavior? Why or why not? Here’s a question for you as a food marketer:  Do you support calorie counts on restaurant menus and for vending machine food? Why or why not? Well, next year, new Food and Drug Administration rules on […]

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Package Size Matters

For marketers, there is a lot of consumer psychology that comes into play when communicating with shoppers. This is especially true with packaging — whether it be color, shape, or size. Since we often overindulge when we eat (at least, many of us :-)), package size has taken on even more importance. According to Sarah […]

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Heinz Again Leads Food Manfacturers on the American Customer Satisfaction Index

The American Customer Satisfaction Index (ACSI): “is an independent national benchmark of customer satisfaction with the quality of products and services available to household consumers in the United States. Each year, roughly 70,000 customers are surveyed about the products and services they use the most. The survey data serve as inputs to an econometric model […]

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