Tag Archives: food

Is Uber Eat(s) Setting Itself Up for Defeat?

18 Nov

Uber has grown rapidly as an alternative to the taxi. Nonetheless, Uber wants to be more than just a passenger app. And one of its more recent pursuits is Uber Eats, a restaurant food delivery service that already operates in 53 cities: “By tapping into the Uber network, you can get anything from our roster of local restaurants, fast. The average order takes 35 minutes from start to finish. When you’re ready to place your order, you’ll see a total that includes the food and delivery price. There’s no need to tip. Pay with your Uber account and track your order on the site as it comes to you.”

There are questions about whether Uber Eats will generate long-term success. There is substantial competition from services such as GrubHub and Seamless. Many local restaurants will deliver in their immediate area. Perhaps most importantly, other services are often free, while Uber Eats charges a delivery fee in some instances.

Take a look at this video clip by industry expert Phil Lempert regarding the prospects for Uber Eats. What do YOU think?
 

 

JWT Intelligence’s 2016 Top 100 Trends

25 Mar

Every year, JWT Intelligence predicts 100 trends to follow: The Future 100: Trends and Change to Watch in 2016 is a report “featuring original analysis and insights on the 100 most dynamic trends for the coming year across 10 key sectors.”

The 2016 report includes trends regarding culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyles, and luxury. [Note: You can download the full report for free by filling out a simple form.]
 
Here is a video trailer on the 2016 report.

The Future 100 — Video Trailer 2016 from JWT Intelligence on Vimeo.

 

How Food Flavors Are Created

18 Feb

The flavors of the foods that we eat often are manipulated by the food producers. This can result in flavors that we love — but that are not naturally available. What do YOU think of this practice? Is it consistent with many consumers quest for healthier, natural foods?

Take a look at these two YouTube videos to see what companies do to create flavors.
 
 

 
 

 

What Are Our Favorite Snacks?

8 Oct

With all the media and healthcare community emphasis on healthy eating, how are we doing? For instance, have we turned to healthier snacks?

According to recent research by Nielsen:

“Hungry? The average person reaches for 12 different kinds of snacks in any given month. Why do we snack? That depends on any number of reasons — reasons that differ by gender, generation, and income level.”

“Traditionally indulgent, easy-to-consume snacking staples like chocolate, crackers, ice cream, cookies, and chips dominated sales during the 52-weeks ending June 27, 2015, but the pace of growth is slowing. While sensibly indulgent products with built-in portion control, such as mini pies and mini brownies, have grown by double digits, healthier alternatives have joined the ranks of the most lucrative snacking products. Greek yogurt, fresh cut fruit, and deli dips, such as hummus, combined for more than $6 billion in sales during the 52-weeks ending June 27, 2015. With a combined growth rate of 8.4% over the prior year, it’s clear that consumers are finding ways to satisfy their snacking needs with healthy alternatives.”

 
Click the chart to learn more from Nielsen.


 

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