Uber has grown rapidly as an alternative to the taxi. Nonetheless, Uber wants to be more than just a passenger app. And one of its more recent pursuits is…
Read moreInnovation in Action: The Dinner Lab
Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Product Management, Social and Digital Media, Sports and Entertainment Marketing customer expectations, customer satisfaction, Dinner Lab, experiential marketing, infographic, innovation, New Yorker, restaurant, video 21
The Dinner Lab has turned dining out into a very unique and fun occasion. It is “a place to discover what’s possible. Our nomadic dining experience invites members to try …
Read moreCan McDonald’s Be Fast Again — in Service and Sales Growth?
Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Product Management, Trends customer expectations, downsizing, fast food, McDonald's, menu, merchandising, restaurant, trends 4
Isn’t it time for a number of fast-food restaurants to return to their roots and offer scaled-down menus and fast service?
In the “good old days,” fast-food menus were …
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