Due to the COVID-19 pandemic, Amazon Prime Days 2020 are underway today and tomorrow. October 13 and 14. Originally scheduled for one day in July, Amazon moved the event. …
E-Commerce Is Booming
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As we reported last week, leading brands are expanding their use of DTC marketing. Mostly through E-commerce. Yet, they are not the only ones turning more to their own E-commerce …
2016 China-Based Singles’ Day to Dominate Global Holiday Season
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Trends 2016, Alibaba, Apple, competition, customer expectations, JD.com, Maserati, merchandising, November 11, online shopping, opportunity, promotion, Sephora, Singles' Day, Target, Victoria's Secret, video 17
Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the …
Read moreBrands That Millennials Love
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends 2016, Apple, competition, customer expectations, Millennials, Moosylvania, Nike, opportunity, planning, Samsung, social media, Sony, success, Target, top brands, trends, trust 16
As we have noted before, Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What brands are doing best among Millennials?…
Read moreIt’s Time for Smart Chip Technology on U.S. Credit Cards
As we recently posted, data security — and the lack thereof — is a huge problem that needs to be fixed for both retailers’ and shoppers’ protection. First, let’s …
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