E-Commerce Is Booming

 
As we reported last week, leading brands are expanding their use of DTC marketing. Mostly through E-commerce. Yet, they are not the only ones turning more to their own E-commerce

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2016 China-Based Singles’ Day to Dominate Global Holiday Season

Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the

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Brands That Millennials Love

As we have noted before, Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What brands are doing best among Millennials?

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It’s Time for Smart Chip Technology on U.S. Credit Cards

As we recently posted, data security — and the lack thereof — is a huge problem that needs to be fixed for both retailers’ and shoppers’ protection. First, let’s

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