If you live in the U.S. (and many other places), you may be unaware of Singles’ Day. This annual event, from China’s Alibaba, falls on November 11 each year …
Read more2016 China-Based Singles’ Day to Dominate Global Holiday Season
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Trends 2016, Alibaba, Apple, competition, customer expectations, JD.com, Maserati, merchandising, November 11, online shopping, opportunity, promotion, Sephora, Singles' Day, Target, Victoria's Secret, video 17
Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the …
Read moreChina-Based Singles’ Day Dwarfs Cyber Monday Sales
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media Alibaba, competition, customer expectations, merchandising, November 11, online shopping, opportunity, promotion, Singles' Day, Taobao Marketplace, Tmall.com, trends 9
China’s online Alibaba is the leader in special events (see this post). As it notes: “Alibaba.com is the leading platform for global wholesale trade serving millions of buyers …
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