One of the toughest issues for marketers to deal with in this high-tech world is how much to personalize their communication and offerings. On the one hand, marketers need as …
Read moreCan You Personalize Marketing without Shopper Participation?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends ALEA Group, analytics, bad behavior, Boxer, business model, customer expectations, customer satisfaction, ethics, online shopping, personalization, privacy, trust 13