Tag Archives: merchandising

Harry & David’s Modernizing

9 Nov

Long-time businesses need to live in the present and plan for the future. Harry & David has been a leader in selling gift products for more than 80 years. Take a look at this video for a quick overview of the retailer. Harry & David’s modernizing is important for its future.

 

As these examples show, customer gift shopping is an interesting phenomenon. There is much to be learned about it. U.S. Consumers Start 2017 Holiday Shopping.   What Influences Gift Giving Behavior?   Are YOU a Gift Splurger?

Harry & David has been a key part of the 1-800-flowers.com family of businesses since 2014. Besides, Harry & David, 1-800-flowers. com operates these businesses. 1-800-baskets.com (which includes gifts for pets). fruitbouquets.com. Cheryl’s Cookies. Popcorn Factory. Stock Yards (steaks and chops). And Wolferman’s (baked goods).

Let’s look at Harry & David’s modernizing. We emphasize its revamped customer-friendly Web site, which is now much stronger.

 

Harry & David’s Modernizing

Harry & David recently introduced a major overhaul of its Web site. Much of its business these days is online, rather than by mail order.

As reported by  Jacqueline Renfrow for FierceRetail: 

“Harry & David has a new look across its Web site, mobile site, catalogs, E-mails, and social media channels. As part of its refresh, the brand is making its E-commerce site easier to use in time for the holiday season. ‘The Harry & David brand refresh reflects our commitment to continually enhance the customer experience,’ Steve Lightman, president of Harry & David, told FierceRetail. ‘It’s also why the site redesign incorporates not only our new brand look but new functionality, improved navigation, and enhancements based on customer suggestions we’ve received. The holiday season is when is Harry & David shines, so it’s the perfect time to launch our new brand look, feel, and tone.'”

 

Click the image to read more from Renfrow about the Harry & David Web redesign. 

Harry & David's Modernizing. Check out its greatly revamped Web site
 

Another Technological Innovation from Amazon

3 May

Not only is Amazon the leader in online retailing overall, it continues to develop innovative technology. Among its already popular innovations are the Kindle, Kindle Fire, TV Fire Stick, and Echo (Alexa).

Due to its getting more heavily involved in apparel retailing, Amazon has just patented a unique new technology-driven, custom-clothing process.

As Nick Wingfield reports for the New York Times:

“This year, Amazon will surpass Macy’s to become the largest seller of apparel in America, by several analysts’ estimates. It is looking at ways to keep expanding, too. Amazon is exploring the possibility of selling custom-fit clothing, tailored to the more precise measurements of customers, and it has considered acquiring clothing manufacturers to further expand its presence in the category.”

“If there are tipping points in retail — moments when shopping behavior swings decisively in one direction — there’s a strong case to be made that apparel is reaching one now, with broad implications for jobs, malls, and shopping districts.”

Also for the New York Times, Wingfield and Kelly Couturier describe Amazon’s customization effort:

“In April [2017], Amazon received an intriguing patent for an ‘on demand’ apparel manufacturing system, which can quickly fill online orders for suits, dresses and other garments. Here’s how it would work. (1) The process starts when customers submit online orders to the retailer for shirts and other articles of clothing, accessories, bedding, curtains, and towels. The patterns, printed onto rolls of fabric or other material, are arranged to reduce scrap.”

“(2) A “cut engine” then carves out the various pattern pieces, while cameras analyze them to make sure they aren’t being distorted in the process. (3) A robotic arm with a mechanical gripper places all the pieces into a tote on a conveyor belt. (4) The conveyor belt delivers the totes to a sewing station, where ‘an attendant and/or automated sewing machine’ stitches the item together. The items are then examined at a quality control station, packed up and shipped to customers.”

 

Click the image for many other figures that visually highlight Amazon’s customization process.

Source: Amazon 

 

2016 China-Based Singles’ Day to Dominate Global Holiday Season

14 Nov

Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the first Monday after Thanksgiving each year. As reported by The Street: “Singles’ Day is the biggest retail event in the year, beating Cyber Monday and Black Friday.”

What is Single’s Day? As recently described by Lauren Davidson, Emily Allen, and  Ashley Armstrong for the Telegraph:

“Singles Day started as an obscure ‘anti-Valentine’s’ celebration for single people in China back in the 1990s, but it has spawned into the world’s biggest online shopping day. Astute readers will notice that November 11 is written 11.11, or one-one-one-one. Known in China as ‘bare sticks holiday’ because of how it looks numerically, Singles Day began as an anti-Valentine’s Day in the 1990s when students at Nanjing University started celebrating their singledom. It was then adopted by E-commerce giant Alibaba (China’s Amazon equivalent) in 2009; and it is now a day when everyone, regardless of their single status buys themselves gifts.”

“Alibaba chiefs spotted the commercial opportunity in Singles Day back in 2009 and began launching ‘Double 11’ deals just as online shopping was starting to explode. It was also seen as a chance to boost sales in the lull between China’s Golden Week national holiday in October and the Christmas season. When sales almost quadrupled the following year, Alibaba trademarked Singles’ Day. Some of the featured sales center around singledom, such as boyfriend pillows and single travel tickets, but the day has now widened to an all-inclusive shopping holiday.”

Angela Doland, writing for Advertising Age about the 2016 Singles’ Day, notes that:

“Alibaba’s annual online shopping festival started with just 27 merchants taking part. It has grown into the world’s biggest shopping day, and has just smashed its own record, with sellers on its platforms logging nearly $17.8 billion in transactions in 24 hours. Over 11,000 foreign brands joined in [from more than 25 countries], including first-timers Apple, Sephora, Target, Victoria’s Secret, and Maserati.”

“The Chinese Internet giant has created a whole entertainment offering around its shopfest, including a 4-hour live-streamed variety show that drew stars like Scarlett Johansson, Kobe Bryant, and David and Victoria Beckham. That’s a surprising departure from its small-scale start in 2009, when Alibaba latched on to the fact that some Chinese college students were celebrating Nov. 11 as a day for singles, an anti-Valentine’s day. Other E-commerce firms have joined in, including Alibaba’s chief rival JD.com, and much of China shops on Nov. 11. It’s not just for singles anymore.”

How well did the 2016 Single’s Day just do? It has crushed last year’s revenues — going from $14.3 billion in 2015 to $17.8 billion in 2016. Here are a sales curve (reported by BBC News) since online giant Alibaba first embraced Single’s Day in 2009 and a 2016 video from CCTV News.
 
singles-day_-alibaba-breaks-record-sales-total-bbc-news
 

 

Ma and Chenault: An Interview with 7 Major Points

18 Jul

Jack Ma, who started life with very little, is now one of the richest people in the world. He is the  founder and executive chairman of retail behemoth Alibaba Group, which generates hundreds of billions of dollars each year.

In an interview with Kenneth Chenault,  chairman and chief executive officer of American Express, Ma enumerated seven key points. These points are valuable to those at any point in their careers:

  1. Rejection comes with benefits. “When Ma graduated university, he applied to 30 different large companies — and no one would hire him.  So, he started a translation agency, earning $50 his first month. Years later, in 1999, he gathered 17 investors in his apartment, explaining to them his vision to use the Internet to help small-business owners sell. With $50,000, they started Alibaba.”
  2. Get your business global. “Innovative products and services bring those small and medium-size companies to China. I would say China, in the next 20 years, will become the largest importer country in the world because China’s resources can never support such huge demand.”
  3. Don’t wait to innovate. Ma said: “Repair the roof while there is still sunshine. “When the company is good, change the company. When the company is in trouble, be careful. Don’t move. Just like if the storm comes, don’t go up and repair the roof.”
  4. Learn from the failures of others. “For Ma, it’s the mistakes that business owners should really learn from. ‘A lot of people fail for the same reason. If you know why people fail and you learn [from] that, you can make a correction.'”
  5. Be passionate. “If you’re just in the business for money, you’re going about it wrong. Ma and Chenault both emphasized the need for passion in what you do, and agreed that that fervor is a hallmark of successful small-business owners.”
  6. Customers come first. Ma said: “The ones supporting you are not the shareholders. Not government. It’s the customers, the people, the employees. Focus on the customer. Focus on making employees happy. And focus on integrity to everything you’re committed. That is the only thing.”
  7. Help build strong leaders. “If a business is to continue after the owner has moved on, the younger generations must understand and embrace its vision and values. ‘Give them the chance to make mistakes. Listen to them. Respect them,’ said Ma.”

 
Click the AP Photography image to read more.
 

 

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