Despite marketing’s common wisdom, the customer is not always right. With that in mind, let us examine what customer centric SHOULD really mean.
10 Tips on How Companies Can Be More Customer-Centric
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media bad behavior, business model, customer centric, customer expectations, customer satisfaction, dissatisfaction, good manners, positioning, tips 16
A while back, Professor Joel Evans of Hofstra University’s Zarb School of Business wrote an article about “Customer Centricity” for Promo Magazine (now part of Chief Marketer.)
The essence …
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