Be a Smart Customer: 2016 Holiday Shopping Tips

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Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, …

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When Marketing’s Good, It Can Do GOOD

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Cause-related marketing can be inspirational and touch us. Hopefully, it can also make us want to better ourselves and the world. 🙂

Consider the annual Wildlife Conservation Film Festival (WCFF)…

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A Post for iPhone Loyalists

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Over the years, Apple has revolutionized the smartphone industry — sometimes, with great advances from model to model; and other times, with more modest changes.

According to Statista:

“Since …

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Pre-Election Economics Interview with Hof Prof

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Hofstra University’s Zarb School of Business Distinguished Professor Joel Evans was recently interviewed by the award-winning Hofstra radio station WHRU about the impact of the presidential election on the economy. …

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