Personalized Marketing’s Future Looks Engaging: Tips

As we know, personalized marketing is a big deal. Thus, personalized marketing’s future looks engaging [pun intended 🙂 ]. Let’s see why. And offer several tips.   Background on Personalized Marketing So, how should we define personalized marketing? Consider these observations from three prior posts: One of the toughest issues for marketers is how much […]

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Can You Personalize Marketing without Shopper Participation?

One of the toughest issues for marketers to deal with in this high-tech world is how much to personalize their communication and offerings. On the one hand, marketers need as much customer information as possible to target individual shoppers more specifically. On the other hand, many customers want their privacy and do not appreciate it […]

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Personalizing Marketing

In today’s high-tech marketing environment, personalization has become a major competitive advantage. Personalization can involve products such as the NikeiD footwear line as well one-to-one communications. As Conversant Media puts it: “Virtually everyone agrees that a personalized message tailored specifically to an individual’s wants and needs is more likely to drive a transaction than a […]

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The Components of Personalized Marketing: From A to Z

As we have noted before, customer personalization is an important tactic for marketers — both online and offline. Recently, Neustar (a data-driven intelligence firm) published an interesting report on personalized marketing: “Customers expect it. Technology enables it. Brands who can deliver it are generating huge increases in ROI. Personalization has gone way beyond simply adding […]

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Personalize Your Products for Better Customer Relationships

Are you personalizing your products with customers? If no, it’s time! As Informatica, a data integration firm, notes: “Personalization is the next big innovation wave in E-commerce. You need to use everything you know about each customer so you can market and sell to them more effectively in every channel. Everyone’s been saying it for […]

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