Bob Dylan is a true rock legend, with such mega-hits as “Blowin’ in the Wind,” “Like a Rolling Stone,” and “Mr. Tambourine Man.” Watson is, well, an IBM supercomputer, …
Read moreIs This a Surprise? Smart Homes Desired Across Generations
Evans on Marketing Consumers and Their Behavior, Product Management, Technology and Marketing, Trends demographics, eMarketer, Harris Poll, innovation, market segment, smart home, technology 11
There are a lot of stereotypes about older consumers, especially with regard to their resistance to innovations and new technology.
But, according to a recent study by the Harris Poll…
Read moreWho Is Today’s Asia Pacific Consumer?
The Asia Pacific regions of the world account for about 60 percent of the global population (compared to less than 5 percent for the United States). However, Asia Pacific countries …
Read moreAppealing to the Luxury Shopper
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management customer expectations, customer satisfaction, experiential marketing, Fios1, Giovanna Drpic, Hofstra University, joel evans, luxury, Money & Main$treet, shopping, Zarb School 13
This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by …
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