Brita Water Signs NBA Star Stephen Curry as Endorser

Brita “reduces the taste and odor of chlorine, and other contaminants, to deliver great-tasting water while removing impurities that can cause illness over time.By drinking filtered water, you are reducing …

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Can “Big Soda” Reverse Its Decline?

The major soda (carbonated beverage) marketers are having a tough go of it some locales where sales are saturated. But an even bigger issue is that many people are turning …

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Will Calorie Counts Stop the Criticisms Directed at Coke?

The answer to the question raised in the title above is probably no — especially with the most severe critics of the company and its soft drinks.

Here’s what Coke …

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