Brita Water Signs NBA Star Stephen Curry as Endorser

Brita “reduces the taste and odor of chlorine, and other contaminants, to deliver great-tasting water while removing impurities that can cause illness over time.By drinking filtered water, you are reducing

Read more

Can “Big Soda” Reverse Its Decline?

The major soda (carbonated beverage) marketers are having a tough go of it some locales where sales are saturated. But an even bigger issue is that many people are turning

Read more

Will Calorie Counts Stop the Criticisms Directed at Coke?

The answer to the question raised in the title above is probably no — especially with the most severe critics of the company and its soft drinks.

Here’s what Coke

Read more