For several years now, Americans have been consuming more bottled water and less soda. Now, for the first time, the sales of bottled water exceed those of soda in the …Read more
Brita Water Signs NBA Star Stephen Curry as Endorser
Can “Big Soda” Reverse Its Decline?
The major soda (carbonated beverage) marketers are having a tough go of it some locales where sales are saturated. But an even bigger issue is that many people are turning …Read more
Will Calorie Counts Stop the Criticisms Directed at Coke?
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Trends Coca-Cola, critic, customer expectations, ethics, global, low calorie, Muhtar Kent, PepsiCo, planning, promotion, soda, trends, trust, unhealthy 1
The answer to the question raised in the title above is probably no — especially with the most severe critics of the company and its soft drinks.
Here’s what Coke …Read more
NYC Beverage Law Overturned
As we blogged earlier today, a new beverage law for New York City was scheduled to go into effect tomorrow. But, at the last minute, a NY State Supreme …Read more