Emojis: A Booming E-Marketing Tool

Emojis have been around for a while. As described by the Oxford Dictionaries, an emoji is “a small digital image or icon used to express an idea, emotion, etc..” For example, “in electronic communication: an emoji livens up your text messages with tiny smiley faces.” Origin: “Origin —1990s: Japanese, from e ‘picture’ + moji ‘letter, […]

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Devising Great Slogans

The effectiveness of slogans, trademarks, tag lines, and other promotional tools can sometimes make or break a brand. That is why so many companies are so engaged in these tools. As noted by Lindsay Kolowich for HubSpot: “You might not remember the exact content of the Taco Bell commercial you saw last week, but you […]

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