Emojis: A Booming E-Marketing Tool

Evans on Marketing Consumers and Their Behavior, Distribution, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 9

Emojis have been around for a while. As described by the Oxford Dictionaries, an emoji is “a small digital image or icon used to express an idea, emotion, etc..” …

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Devising Great Slogans

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media , , , , , , , , , , , 13

The effectiveness of slogans, trademarks, tag lines, and other promotional tools can sometimes make or break a brand. That is why so many companies are so engaged in these tools.…

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