For the huge number of firms using digital media, getting great online customer reviews is a must. And this post addresses that topic.
These prior posts relate to today’s topic:…
Read moreThe Effect of Online Ratings on Consumer Behavior
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media advertising, Amazon, competition, customer expectations, Northwestern University, online ratings, online shopping, opportunity, PowerReviews, promotion, success, trust 15
Amazon has shown customer reviews and ratings for years. Many other retailers have followed suit. So, a vital question is: What is a good online rating score for a retailer …
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