The Importance of Enhancing Inventory Management

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With supply chain disruptions and low profit margins, numerous firms realize the importance of enhancing inventory management. For some, doing that may determine whether they even survive. 

Think about …

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The Consumer Experience in 2020

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Technology and Marketing, Trends , , , , , , ,

 
How do people feel about the consumer experience in 2020? And by that, we mean during the era of the COVID-19 pandemic. Besides heightened shopping anxiety, what else should …

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Handling Supply Chain Disruptions

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , ,

 
As we know, during the COVID-19 crisis, the availability of certain products has been limited. And deliveries have been cancelled by sellers; and sometimes delayed. Even Amazon experienced problems. In …

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