Can “Big Soda” Reverse Its Decline?

Evans on Marketing Consumers and Their Behavior, Distribution, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Trends , , , , , , , , 19

The major soda (carbonated beverage) marketers are having a tough go of it some locales where sales are saturated. But an even bigger issue is that many people are turning …

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What Are Our Favorite Snacks?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Product Management, Trends , , , , , , , , , , 16

With all the media and healthcare community emphasis on healthy eating, how are we doing? For instance, have we turned to healthier snacks?

According to recent research by Nielsen:…

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Will Calorie Counts Stop the Criticisms Directed at Coke?

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Trends , , , , , , , , , , , , , 1

The answer to the question raised in the title above is probably no — especially with the most severe critics of the company and its soft drinks.

Here’s what Coke …

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