Pepsi’s 5-Second Emoji Ads

As we noted recently, companies are finding greater uses for the emoji (“a small digital image or icon used to express an idea, emotion, etc.”) in their marketing efforts. Pepsi will start using emojis in FIVE-SECOND TV ads later this month, according to E.J. Schultz writing, for Advertising Age: “For Pepsi, short is sweet when […]

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Can “Big Soda” Reverse Its Decline?

The major soda (carbonated beverage) marketers are having a tough go of it some locales where sales are saturated. But an even bigger issue is that many people are turning away from soda because of health concerns. Recently, the New York Times ran a major story entitled: “The Decline of ‘Big Soda”; it reported that […]

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