Strong Black Friday 2018 Ahead

Black Friday discounts may not represent the lowest prices of the holiday season. Nonetheless, many people actively shop on Black Friday.  Experts predict a strong Black Friday 2018 ahead.

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Fast Fashion Getting Faster

Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live at Vera Bradley Stores Five Fashionistas That Are Thriving What Is the State of Global […]

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Do Not Lose the Human Touch

As we noted last week, more and more companies are turning to technology-based consumer interactions. While doing so, these firms need to follow this advice.  Do not lose the human touch. A careful balance of human and non-human interactions will work best.   Marketing Caveat: Do Not Lose the Human Touch Recently, McKinsey’s Christopher Angevine, […]

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How Global Consumers Feel About Their Finances

Today’s topic: how global consumers feel about their finances. And our discussion builds on these recent posts. How Global Wealth Is Allocated and 2018 Projected Global Wage Growth.   How Global Consumers Feel About Their Finances Given the allocation of global wealth, we ask: are most consumers satisfied or dissatisfied with their finance? We turn […]

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Personalized Marketing’s Future Looks Engaging: Tips

As we know, personalized marketing is a big deal. Thus, personalized marketing’s future looks engaging [pun intended 🙂 ]. Let’s see why. And offer several tips.   Background on Personalized Marketing So, how should we define personalized marketing? Consider these observations from three prior posts: One of the toughest issues for marketers is how much […]

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