Back in February, we examined expected shopping patterns for 2021. How close did these projections come to reality? To answer, let us review more recent 2021 consumer shopping trends.…
Firms That Practice Socially-Responsible Packaging
Just last month, we wrote about “Brands That Cause the Most Plastic Pollution.” However, many firms practice socially-responsible packaging. We also need to recognize them.
Insights About Firms… Read more
Emerging Worldwide Consumer Attitudes and Behavior
Globally, what has been the impact of COVID-19? For answers, we examine emerging worldwide consumer attitudes and behavior.
For related information, read:Read more
A Marketing Reset Framework
In July, we wrote about planning for the “new normal.” For this post, we discuss a marketing reset framework. And highlight an excellent Gartner video.
With the new normal post, …Read more
Planning for the New Normal
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends business model, customer expectations, infographic, innovation, McKinsey, new normal, opportunity, planning, tips, trust 2
Yesterday, we discussed best practices for marketing communications. Now, we examine best practices in planning for the new normal.
Seven Shifts That Affect Planning for the New Normal
So, …Read more