Strong Black Friday 2018 Ahead

Black Friday discounts may not represent the lowest prices of the holiday season. Nonetheless, many people actively shop on Black Friday.  Experts predict a strong Black Friday 2018 ahead.

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Consumer Promotions and Engagement Tips

How may we improve the consumer purchase process? And go further than we do now? In this post, we study consumer promotions and engagement tips.

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Fast Fashion Getting Faster

Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live at Vera Bradley Stores Five Fashionistas That Are Thriving What Is the State of Global […]

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Do Not Lose the Human Touch

As we noted last week, more and more companies are turning to technology-based consumer interactions. While doing so, these firms need to follow this advice.  Do not lose the human touch. A careful balance of human and non-human interactions will work best.   Marketing Caveat: Do Not Lose the Human Touch Recently, McKinsey’s Christopher Angevine, […]

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How Global Consumers Feel About Their Finances

Today’s topic: how global consumers feel about their finances. And our discussion builds on these recent posts. How Global Wealth Is Allocated and 2018 Projected Global Wage Growth.   How Global Consumers Feel About Their Finances Given the allocation of global wealth, we ask: are most consumers satisfied or dissatisfied with their finance? We turn […]

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Personalized Marketing’s Future Looks Engaging: Tips

As we know, personalized marketing is a big deal. Thus, personalized marketing’s future looks engaging [pun intended 🙂 ]. Let’s see why. And offer several tips.   Background on Personalized Marketing So, how should we define personalized marketing? Consider these observations from three prior posts: One of the toughest issues for marketers is how much […]

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What Is the State of Global Fashion?

Around the world, the fashion industry — at all levels and for all segments — is a key driver of the global economy. It generates trillions (that’s trillions 🙂 ) of dollars of revenue and employs millions of workers. Recently, McKinsey & Company released a detailed report on the global fashion industry. Here are some […]

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A McKinsey Report: How Innovative Are the Chinese?

McKinsey & Company regularly publishes reports about doing business in China. Click here to visit its McKinsey China Web site. McKinsey firm has just produced a new report on Chinese innovativeness: “New research by the McKinsey Global Institute (MGI) suggests that to realize consensus growth forecasts—5.5 to 6.5 percent a year—during the coming decade, China must […]

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