Fast Fashion Getting Faster

Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live at Vera Bradley Stores Five Fashionistas That Are Thriving What Is the State of Global […]

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How Global Consumers Feel About Their Finances

Today’s topic: how global consumers feel about their finances. And our discussion builds on these recent posts. How Global Wealth Is Allocated and 2018 Projected Global Wage Growth.   How Global Consumers Feel About Their Finances Given the allocation of global wealth, we ask: are most consumers satisfied or dissatisfied with their finance? We turn […]

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Personalized Marketing’s Future Looks Engaging: Tips

As we know, personalized marketing is a big deal. Thus, personalized marketing’s future looks engaging [pun intended 🙂 ]. Let’s see why. And offer several tips.   Background on Personalized Marketing So, how should we define personalized marketing? Consider these observations from three prior posts: One of the toughest issues for marketers is how much […]

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What Is the State of Global Fashion?

Around the world, the fashion industry — at all levels and for all segments — is a key driver of the global economy. It generates trillions (that’s trillions 🙂 ) of dollars of revenue and employs millions of workers. Recently, McKinsey & Company released a detailed report on the global fashion industry. Here are some […]

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A McKinsey Report: How Innovative Are the Chinese?

McKinsey & Company regularly publishes reports about doing business in China. Click here to visit its McKinsey China Web site. McKinsey firm has just produced a new report on Chinese innovativeness: “New research by the McKinsey Global Institute (MGI) suggests that to realize consensus growth forecasts—5.5 to 6.5 percent a year—during the coming decade, China must […]

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A Provocative Take on the Future of Self-Driving Cars

Self-driving cars are in the late stages of testing in the United States. Besides safety issues, consumer skepticism, the regulatory environment will have a major impact on how quickly and widely that self-driving cars make it in the market. Given that self-driving cars will/may be sold in the very near future, we need to better […]

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GREAT New Marketing Report from McKinsey & Company

The current issue of the McKinsey Quarterly focuses  on the “dawn of marketing’s next golden age, new ways to create value in the sales channel, the power of people analytics, and more.” Click the image to access the 112-page report. Lots to learn!    

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Generating Pricing Power

In this era of cost-cutting and price discounting, it has become harder for many firms to price their products in a profitable manner. Yet, this can be done! As McKinsey’s Jay Jubas, Dieter Kiewell, and Georg Winkler report: “Companies often overlook pricing as a driver of earnings growth, instead defaulting to cost cutting and other […]

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A New Golden Age for Marketing?

The modern field of marketing has had a nice long run — and steadily evolved along with technology and customer trends. So, has the marketing discipline peaked or are the best times still ahead? According to McKinsey’s Jonathan Gordon and Jesko Perrey, we are entering “the dawn of marketing’s new golden age. Marketers are boosting […]

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