Strong Black Friday 2018 Ahead

Black Friday discounts may not represent the lowest prices of the holiday season. Nonetheless, many people actively shop on Black Friday.  Experts predict a strong Black Friday 2018 ahead.

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Fast Fashion Getting Faster

Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live at Vera Bradley Stores Five Fashionistas That Are Thriving What Is the State of Global […]

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Do Not Lose the Human Touch

As we noted last week, more and more companies are turning to technology-based consumer interactions. While doing so, these firms need to follow this advice.  Do not lose the human touch. A careful balance of human and non-human interactions will work best.   Marketing Caveat: Do Not Lose the Human Touch Recently, McKinsey’s Christopher Angevine, […]

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