A Marketing Reset Framework

In July, we wrote about planning for the “new normal.” For this post, we discuss a marketing reset framework. And highlight an excellent Gartner video.

With the new normal post,

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Planning for the New Normal

Yesterday, we discussed best practices for marketing communications. Now, we examine best practices in planning for the new normal.


Seven Shifts That Affect Planning for the New Normal


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Leading Through the COVID-19 Crisis

If you have been following this blog, you know we have written a lot about the effects of COVID-19. From a wide variety of perspectives. Today, we highlight leading

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What Is Marketing Today?

The title question has a strong connection to our ongoing career series during the COVID-19 era: What is marketing today? Why do we say that? Because our marketing career

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