In honor of its 50th anniversary, McDonald’s and Coca-Cola are teaming up for Big Mac’s special Coke can. And this is a very entertaining approach. Too bad it’s not geared …Read more
Can “Big Soda” Reverse Its Decline?
The major soda (carbonated beverage) marketers are having a tough go of it some locales where sales are saturated. But an even bigger issue is that many people are turning …Read more
Is Coca-Cola’s One Brand Strategy a Good Idea for Other Firms to Apply?
Evans on Marketing Distribution, Global Marketing, Marketing Communications, Product Management advertising, Coca-Cola, Coke, Forbes, Larry Lucas, one brand, planning, promotion, strategy, Vivaldi 1
In May 2015, Coca-Cola introduced a new “One Brand” strategy for its Coke-branded soda in several countries around the world. As reported by Larry Lucas (of Vivaldi Partners Group) …Read more
In new list of the best global brands, Coke is #1 for the 13th year. Guess who is closing in…
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Social and Digital Media, Trends analytics, Apple, brand, Coke, global, opportunity, promotion, trends
The strongest brands in the world shuffle a little from prior years. Apple (of course) is the biggest winner!!…Read more