The Self-Driving Car: Coming Tomorrow Or in 2020+?

Over the last few years, manufacturer interest in self-driving cars has intensified. Some models seem ready to launch relatively soon. Others seem to be much farther in the future (such as an Apple self-driving car). With the growing fascination and media coverage of self-driving cars, we thought we’d highlight a few YouTube videos on this […]

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Can Xerox Make Work Better?

Over the last several years, Xerox has dramatically transformed itself from a company reliant on imaging/copying products to a firm that is much diversified: “Xerox is best known for the innovation we brought to the sharing of information. Invented just over 75 years ago, xerography dramatically scaled the way organizations could communicate. It solved a […]

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Are YOU Aware of the State of Search Marketing in 2015?

For organizations and individuals who are interested in driving more traffic to their sites, understanding search marketing is quite important. Consider the following observations and infographic on the state of search marketing from JBH, a British content marketing agency: “Search marketing remains a priority for several brands, businesses, and industries. But how exactly can you […]

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The Impact of Digital on Shopping Behavior

Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular. Nielsen reports the following based on its research: “Before they hit the stores, shoppers leverage an array of online resources to give themselves […]

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What Are Our Favorite Snacks?

With all the media and healthcare community emphasis on healthy eating, how are we doing? For instance, have we turned to healthier snacks? According to recent research by Nielsen: “Hungry? The average person reaches for 12 different kinds of snacks in any given month. Why do we snack? That depends on any number of reasons […]

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Bob Dylan and Watson

Bob Dylan is a true rock legend, with such mega-hits as “Blowin’ in the Wind,” “Like a Rolling Stone,” and “Mr. Tambourine Man.” Watson is, well, an IBM  supercomputer,  which won a special Jeopardy Tournament of Champions against humans. According to IBM, “Watson is built to mirror the same learning process that we have—through the […]

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Is This a Surprise? Smart Homes Desired Across Generations

There are a lot of stereotypes about older consumers, especially with regard to their resistance to innovations and new technology. But, according to a recent study by the Harris Poll, this stereotype is greatly overstated. As reported by eMarketer: “It isn’t safe to assume smart-home devices only appeal to always-connected millennials. Early adopters of devices […]

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Who Is Today’s Asia Pacific Consumer?

The Asia Pacific regions of the world account for about 60 percent of the global population (compared to less than 5 percent for the United States). However, Asia Pacific countries differ greatly in their population size, demographics, economic emphasis, and more. First, click the image to see a larger, interactive map of the world from […]

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Appealing to the Luxury Shopper

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on Long Island, NY. There are many tips and graphics.      

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