Oracle is a leader in business-to-business (B2B) software and cloud applications. For 2017, it is listed ninth largest worldwide among B2B firms in sales. It is quite active regarding …
Read moreAn Oracle Infographic on the Internet of Things
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Global Marketing, Social and Digital Media, Technology and Marketing, Trends analytics, cloud, connected devices, infographic, Internet of THings, IoT, opportunity, Oracle, planning, technology, Techworld, trends 5
With the rapid advancement of technology around the globe — and our expanded use of connected devices — the Internet of Things (IoT) is here in full force, and major …
Read moreMarketing Budgets Report 2015
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends 2015, analytics, budget, competition, eConsultancy, marketing, online information, opportunity, Oracle, planning, Responsys, trends 3
Marketing budgets in 2015 are expected to grow, in some cases, for the first time in years.
As Nicola Cooper reports for Responsys:
“The Econsultancy Marketing Budgets Report 2015…
Read moreTV Everywhere Is Booming
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing business model, competition, customer expectations, eMarketer, experiential marketing, mobile media, Oracle, trends, TV, TV everywhere, Viacom, viewing 1
As we have noted before, television viewing behavior is quickly evolving (yes, that’s an oxymoron, 🙂 ). Now, the “TV Everywhere” phenomenon means that fewer of us our tied …
Read more