Oracle Uses B2B Videos Well

Oracle is a leader in business-to-business (B2B) software and cloud applications. For 2017, it is listed ninth largest worldwide among B2B firms in sales. It is quite active regarding the Internet of Things. And Oracle uses B2B videos well to help market its products. The firm has a YouTube channel with over 1,250 videos. A […]

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An Oracle Infographic on the Internet of Things

With the rapid advancement of technology around the globe — and our expanded use of connected devices — the Internet of Things (IoT) is here in full force, and major IT companies are acting accordingly in expanding their client offerings. But for those who are unfamiliar with or unsure about the concept, what exactly is […]

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Marketing Budgets Report 2015

Marketing budgets in 2015 are expected to grow, in some cases, for the first time in years. As Nicola Cooper reports for Responsys: “The Econsultancy Marketing Budgets Report 2015, created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year and is a great opportunity to see whether you are […]

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TV Everywhere Is Booming

As we have noted before, television viewing behavior is quickly evolving (yes, that’s an oxymoron, 🙂 ). Now, the “TV Everywhere” phenomenon means that fewer of us our tied to the TV cord. According to eMarketer: “Consumers want access to anything, anytime, anywhere — including television. One solution? TV Everywhere — services that enable cable […]

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Good Customer Service Can Raise Satisfaction AND Reduce Costs

Some companies view customer service as an “extra” that they provide to shoppers. These firms need to reconsider their approach. In a 1to1Media report sponsored by Oracle: “we outline best practices for providing ‘a little extra service’ that saves your company money and drives high customer satisfaction at the same time. First, we discuss the […]

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