At Chipotle: A Good and Socially Responsible Campaign?

Chipotle has just introduced a new marketing campaign (“The Scarecrow from Chipotle”), complete with the video below and a related game (available here): “Join Chipotle and the Scarecrow on a journey to bring real food back to the people. Play the game, watch the animated short film, and find out how to take action.” Consider […]

Read more

How Anxious Are People Around the World?

According to JWT, the answer is very anxious — as the video below indicates:  “For the latest installment of JWT’s AnxietyIndex, we compared levels of anxiety across 27 markets, as well as the drivers of that anxiety. Using SONAR™, JWT’s proprietary online research tool, we surveyed people in Western Europe (Finland, France, Germany, Italy, Spain, […]

Read more

Trends to Watch for in 2013

JWT has just released its “100 Things to Watch in 2013” report. Click the image to access the slideshow — lots of interesting stuff here!  

Read more