Among our most popular posts are those dealing with color. Today, we expand coverage of this topic to include global perspectives on the psychology of color. Culture makes a …
The Process for Projecting YOUR Self-Brand
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media customer expectations, infographic, perception, self branding, self-branding examples, self-branding tips, video 2
Yesterday, we presented an overview of self-branding. With an easy-to-follow format to guide you. Now, we cover all the steps in more detail: the process for projecting YOUR self-brand. …
Ad Features Which Annoy Consumers Most
Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media bad behavior, CMO Council, infographic, negative advertising, perception 3
Advertising — in one format or another — is a key to success for many firms. And we know that “Consumer trust is important if companies and industries are to …
Read moreConsumer Trust: Interesting Research Findings
Consumer trust is important if companies and industries are to succeed, certainly in the long run. For example, see “Are You Vigilant in Protecting Your Reputation?”, “Don’ts for Businesses Using …
Read moreThe Psychology of Color
As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing…