Who Owns Athletes’ Likenesses? The Athletes Or the NCAA?

27 Jul

There is a major lawsuit in process regarding the NCAA’s use of college athletes and former athletes in a commercial manner — without compensating the athletes.

Click the image to read a recent ESPN article on this.


 
As a result of the controversy, the NCAA has decided to not renew its contract with EA Sports, saying that: “We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.”
 

 

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  1. Who Owns Athletes' Likenesses? The Athletes Or ... - August 18, 2013

    […] There is a major lawsuit in process regarding the NCAA's use of college athletes and former athletes in a commercial manner — without compensating the athletes. Click the image to read a recent ES…  […]

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