As we have noted several times over the years (see for example: 1, 2, 3), big data are an important element of the marketer’s toolbox. So, …
Read moreMarketing Interfaces with IT Need to Get Better
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Technology and Marketing analytics, bad behavior, conflict, cooperation, data mining, eMarketer, IT, KPMG, planning, research, technology, trends 2
Recently, we wrote about “Marketing and Sales: Better Cooperation Needed.” But, the same may also be said about about marketing and IT (information technology).
As reported by eMarketer…
“Big Data” Trends
Evans on Marketing Business Analytics and Marketing Information, Technology and Marketing, Trends analytics, big data, planning, research, technology, trends 3
Marketer Versus Consumer Perceptions
As a rule, companies are the most successful when their strategies are perceived by consumers as intended by those companies.
According to a recent study of U.S. British executives and …
Read moreWhere Companies Get Their Consumer Data
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media, Trends analytics, data, information, online information, opportunity, planning, research, shopper, trends 10
No surprise: The best source for companies to acquire data on consumers is the Web.
As eMarketer notes: “Marketers worldwide are continuing to invest in making sense of the surge …
Read more