The State of Big Data in 2017

As we have noted several times over the years (see for example: 1, 2, 3), big data are an important element of the marketer’s toolbox. So, what is the state of big data in 2017? Recently, eMarketer published its Big Data Roundup for 2017: “Most key objectives of marketers are rooted in big data, from […]

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Marketing Interfaces with IT Need to Get Better

Recently, we wrote about “Marketing and Sales: Better Cooperation Needed.” But, the same may also be said about about marketing and IT (information technology).   As reported by eMarketer: “With technology now an integral part of marketing, it’s critical for marketing and IT teams to be on the same page. However, April 2015 research by Harvey […]

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“Big Data” Trends

As we have noted before, “big data” is now the big rage in business. So, it is imperative to understand what “big data” means and the trends regarding such data. CIO’s Thor Olavsrud has put together a good slide show on “10 Big Data Trends Changing the Face of Business.” Click the image to access […]

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Marketer Versus Consumer Perceptions

As a rule, companies are the most successful when their strategies are perceived  by consumers as intended by those companies. According to a recent study of U.S. British executives and consumers by the Economist Intelligence Unit of Lyris — titled Mind the Marketing Gap: Sizing up Marketer and Consumer Perceptions by Industry: “Although traditional marketing […]

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Where Companies Get Their Consumer Data

No surprise: The best source for companies to acquire data on consumers is the Web. As eMarketer notes: “Marketers worldwide are continuing to invest in making sense of the surge of data produced by digital interactions with customers—68% said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending, according […]

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Preparing for a Job Interview: Do Your Research on the Firm

Don’t just walk into an interview cold. Learn as much as you can about the firm that is interviewing you before you get there. Show as much interest in the firm as you want the firm to show in you. Here’s a short YouTube video on the topic.  

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