Marketing Interfaces with IT Need to Get Better

Recently, we wrote about “Marketing and Sales: Better Cooperation Needed.” But, the same may also be said about about marketing and IT (information technology).
As reported by eMarketer

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Where Companies Get Their Consumer Data

No surprise: The best source for companies to acquire data on consumers is the Web.

As eMarketer notes: “Marketers worldwide are continuing to invest in making sense of the surge

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