Quite often, company perceptions of what consumers think are not in alignment. How can we solve this problem?
Consider this: “While building a strong relationship with consumers is at …
Read moreQuite often, company perceptions of what consumers think are not in alignment. How can we solve this problem?
Consider this: “While building a strong relationship with consumers is at …
Read moreAs a rule, companies are the most successful when their strategies are perceived by consumers as intended by those companies.
According to a recent study of U.S. British executives and …
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