Better Aligning Consumer and Company Digital Perceptions

Quite often, company perceptions of what consumers think are not in alignment. How can we solve this problem? Consider this: “While building a strong relationship with consumers is at the forefront of every marketer’s mind, the two don’t always see eye-to-eye. What marketers might think will have an impact on increasing engagement might actually turn […]

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Marketer Versus Consumer Perceptions

As a rule, companies are the most successful when their strategies are perceived  by consumers as intended by those companies. According to a recent study of U.S. British executives and consumers by the Economist Intelligence Unit of Lyris — titled Mind the Marketing Gap: Sizing up Marketer and Consumer Perceptions by Industry: “Although traditional marketing […]

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