Utilizing sound marketing communication practices is as important for not-for-profit organizations as for profit-oriented firms. There are many sites that cover this, such as Nonprofit Marketing Guide.com and “What Are …
Read moreToastmaster International’s Speaker of the Year
Toastmasters International “is a world leader in communication and leadership development. Our membership is 313,000 strong. Members improve their speaking and leadership skills by attending one of the 14,650 clubs in …
Read moreBetter Communicating with Loyal Customers
by Joel R. Evans and Barry Berman
In this post, we resume our discussion about gaining more loyalty and patronage from current customers. The focus is on communicating with …
How Much of a Cross-Platformer Are You?
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media communication, eMarketer 1
From 2010 to 2014, the time spent per day on tablets went from 21 minutes to 2:43 hours, and use for smartphones rose from 40 minutes to 2:14 hours.
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