Communication Trends with Nonprofits

Utilizing sound marketing communication practices is as important for not-for-profit organizations as for profit-oriented firms. There are many sites that cover this, such as Nonprofit Marketing Guide.com and “What Are This Year’s Top Nonprofit Communication Trends?” from Eleventy Marketing Group. Here are some data regarding how not-for-profits are communicating today.    

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Toastmaster International’s Speaker of the Year

Toastmasters International “is a world leader in communication and leadership development. Our membership is 313,000 strong. Members improve their speaking and leadership skills by attending one of the 14,650 clubs in 126 countries that make up our global network of meeting locations.” Each year, Toastmasters International has a World Championship of Public Speaking competition. In 2014, […]

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Better Communicating with Loyal Customers

by Joel R. Evans and Barry Berman   In this post, we resume our discussion about gaining more loyalty and patronage from current customers. The focus is on communicating with ongoing customers. Our assumption for today is that your business has started to develop a customer database and that you are also now at least thinking […]

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Good Customer Service Can Raise Satisfaction AND Reduce Costs

Some companies view customer service as an “extra” that they provide to shoppers. These firms need to reconsider their approach. In a 1to1Media report sponsored by Oracle: “we outline best practices for providing ‘a little extra service’ that saves your company money and drives high customer satisfaction at the same time. First, we discuss the […]

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Content-Driven Business-to-Business Marketing

B2B marketers are keenly aware of the importance of content-driven communications with their customers. As reported by eMarketer: “Since the days of company newsletters sent via snail mail, business-to-business (B2B) marketers have used content marketing as a lead generation and customer relationship technique. Digital makes content marketing easier — but not easy, according to a […]

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Communication Problems During Crises Lead to More Frustration

Living in the New York area has been a challenge for the last week and a half. Best wishes to all of those and their families who have suffered during Superstorm Sandy and its aftermath. I hope things get better for you soon. As a professor who teaches on the topic of crisis management, I […]

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