Warren Buffett, the multi-billionnaire, is the chief executive of Berkshire Hathaway — which owns GEICO, Lubrizol, Dairy Queen, Fruit of the Loom, Helzberg Diamonds, and NetJets, among other holdings. As such, Buffett …
Read moreNissan’s Creativity in Mobile Advertising
Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing advertising, customer expectations, experiential marketing, ipad, mobile media, Nissan, opportunity, product management, promotion, social media, tablet, video
Yahoo and Tumblr — A Smart Move?
Evans on Marketing Global Marketing, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing acquisition, analytics, business model, competition, customer expectations, customer satisfaction, entertainment marketing, experiential marketing, financial, global, mobile media, online information, opportunity, planning, promotion, social media, Tumblr, video, Yahoo 2
Yahoo has had some tough times in recent years. But things have slowly begun turning around since Marissa Mayer (formerly a senior executive at Google) became CEO.
So, the announcement …
Read moreOnline Reputation Management
Understanding and managing a company’s online reputation are not easy tasks. A lot of what is said online is beyond the control of the firm.
So, what can be done? …
Read moreSearching Online for Any Kind of Advice
As we know, virtually any kind of information can be found on the Internet. But, what is the best way to find the advice you seeking?
Check out this infographic.…
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