What is “native advertising” and why are some people upset about it?
Consider this commentary from eMarketer:
“Social networks, news sites, digital content aggregators, and streaming media services are rife …
Read moreWill Calorie Counts Stop the Criticisms Directed at Coke?
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Trends Coca-Cola, critic, customer expectations, ethics, global, low calorie, Muhtar Kent, PepsiCo, planning, promotion, soda, trends, trust, unhealthy 1
The answer to the question raised in the title above is probably no — especially with the most severe critics of the company and its soft drinks.
Here’s what Coke …
Read moreIs Sharing One’s Salary Data with Co-Workers OK?
Evans on Marketing Careers, Privacy, Identity Theft, and Ethical Issues, Trends career, discussion, good manners, job satisfaction, privacy, salary, tips, video 2
Many (most) companies frown on their employees sharing their salary information — to avoid jealousy and possible legal complaints. Some firms even have explicit policies that prohibit sharing such information …
Read moreCrowdfunding: A New Source of Capital That Keeps on Giving
Evans on Marketing Global Marketing, Online Marketing, Social and Digital Media, Technology and Marketing business model, crowdfunding, entrepreneur, Indiegogo, invest, Kickstarter, opportunity, planning, price, promotion, social media, startup, technology, tips, trends, trust 3
As we have noted before, crowdfunding has become a major online investment source for entrepreneurs and start-up companies.
Reporting for Fortune, Michal Lev-Ram and Kurt Wagner note that: …
Read moreA Personalized Self-Assessment Infographic
Evans on Marketing Business Analytics and Marketing Information, Careers analytics, career, entrepreneur, expectations, infographic, job, job qualifications, opportunity, planning, preparation, SWOT, tips 5
No matter the stage in your career (or life), it is imperative that you regularly do a self-assessment. In the infographic below, there is a 20-item self-assessment quiz for you …
Read more