The Biggest Online Challenges for B2B Marketers

Business-to-business marketers face some key online challenges that must be addressed. According to eMarketer: “Business-to-business (B2B) companies are constantly searching for new client prospects that can benefit from their services. As a result, lead generation has proven one of the most critical and challenging B2B pursuits. BtoB Magazine surveyed U.S. B2B marketers and found that […]

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Finding Your Entrepreneurial Spirit: An Evening with Brandon Steiner

Brandon Steiner (http://www.steinersports.com) is a marketing genius. He can take even the simplest item, such as a brick from the old Yankee Stadium, and turn it into a collectible that people will buy. Recently, he spoke at Hofstra University about “Finding Your Entrepreneurial Spirit.” Below, four video clips from this presentation are embedded. In this […]

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Hyundai Ad Gets Clobbered — and Withdrawn

Hyundai had a not-so-brilliant idea for a TV ad: Highlight the low emissions of its new ix35 crossover vehicle by showing a guy trying to commit suicide could not do so in this car. After getting blasted by social media — as well as traditional media — Hyundai pulled the ad. Even though the commercial […]

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