Are You Vigilant in Protecting Your Reputation?

Whether we are reviewing our company’s reputation or our own personal self-brand, the results may be challenging because of the spread of fake news and the proliferation of negative social media comments. What we hope for perceptions of our reputation may not be in sync with the way others see us. And having a favorable […]

Read more

How Do Companies Rank on Reputation?

Several companies have taken big hits to their reputations in recent years, including Volkswagen, Sears, Monsanto, and Goldman Sachs. Other companies are rated quite highly, such as Wegmans Food Markets, Amazon.com, Samsung, and Costco. Take a look at the slideshow below, which highlights the findings of the 2015 Harris Poll Reputation Quotient® Study.    

Read more

Online Reputation Management

Understanding and managing a company’s online reputation are not easy tasks. A lot of what is said online is beyond the control of the firm. So, what can be done? According to Jacob Warren, an online reputation management consultant at Logik: “The nature of the Internet is that any random user can make their opinion […]

Read more

Steps to Building a Better Online Reputation

Mary Goodman and Rich Russakoff recently wrote (for CBS Money Watch) about enhancing an online business reputation: “What can a business owner do to build a stellar online reputation and avoid devastating reviews? We talked with Cliff Stein, CEO of ReputationChanger.com. They are experts in the emerging world of monitoring and managing online reputations for […]

Read more