Building Credit Worthiness Through Social Media

Evans on Marketing Global Marketing, Online Marketing, Social and Digital Media , , , , , , , , , , , , 8

Lenddo is the world’s first online community that empowers members to use their online social networks to prove trustworthiness and access financial services.

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At Disney, the Empire Keeps Expanding

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Sports and Entertainment Marketing , , , , , , , , , , , , , , , 21

The breadth of the  Walt Disney Co. has grown dramatically over the years, with such acquisitions as ABC (which includes ABC TV, ESPN, and other properties), Pixar (the animated …

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The Volkswagen Jetta Promotes Safety

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media, Trends , , , , , , , , , , , , , 18

In its quest to appeal to more market segments, Volkswagen has been devoting greater attention to young families through an ad campaign that emphasizes safety.

For example, according to Alexandra …

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Spinning Off Time Inc.: More Evidence of the Decline of Print

Evans on Marketing Global Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends , , , , , , , , , , , 8

After its negotiations with Meredith Corporation collapsed, Time Warner decided that it will spin off its Time Inc. magazine group into a separate public corporation — as it previously did …

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