Can You Start a Business in Your Garage?

Evans on Marketing Careers, Distribution, Good and Bad Examples of Marketing, Product Management , , , , , , , , , , , , , , , 8

Forty years ago, Apple was founded by 20-something young guys– some say, in a garage (Steve Wozniack disagrees with that depiction 🙂 ). Despite a number of ups and downs …

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May the Force Be with You — and Your Toys

Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 17

Although the latest installment in the Star Wars saga is first opening wide on December 18, toy makers and retailers have been revving up for an expected holiday bonanza.

According …

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Amazon Versus Hachette, Amazon Versus Disney, Etc.

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , 2

As the world’s largest book seller and online retailer, Amazon is never afraid to flex its muscles with regard to suppliers. So, these questions come into play: Is Amazon acting …

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At Disney, the Empire Keeps Expanding

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Sports and Entertainment Marketing , , , , , , , , , , , , , , , 21

The breadth of the  Walt Disney Co. has grown dramatically over the years, with such acquisitions as ABC (which includes ABC TV, ESPN, and other properties), Pixar (the animated …

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