In today’s high-tech, immersive society, “multitasking” has become B-I-G. And many people frown on “monotasking.” But is this good? Can you really text and pay attention to your professor simultaneously? …
Read moreHow Do Shoppers Feel About Waiting in Checkout Lines?
We are an impatient society and expect that our time be respected. Thus, many shoppers get impatient if the lines in a retail store are too long. Sometimes, they even …
Read moreA Newsweek Print Revival: Fact Or Fiction?
Evans on Marketing Marketing Communications, Product Management business model, Economist, magazine, multichannel, Newsweek, opportunity, planning, print, Time, trends 3
In October 2012, we wrote about Newsweek’s decision to stop publishing a print edition: “Newsweek will soon no longer be available in print. This continues the trend of …
Read moreSpinning Off Time Inc.: More Evidence of the Decline of Print
After its negotiations with Meredith Corporation collapsed, Time Warner decided that it will spin off its Time Inc. magazine group into a separate public corporation — as it previously did …
Read moreBest Inventions of 2012
Time magazine has just released its annual list of the best inventions of the year. For 2012, the magazine cites 25 inventions.
This is one example: “Marcin Jakubowski built a …
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