Tag Archives: Time

Monotasking Vs. Multitasking

18 Oct

In today’s high-tech, immersive society, “multitasking” has become B-I-G.  And many people frown on “monotasking.” But is this good? Can you really text and pay attention to your professor simultaneously? (LOL 🙂 )

According to study after study, no we can’t really multitask well. Here are four examples:

12 Reasons to Stop Multitasking Now!

Multitasking Is Killing Your Brain

Neuroscientists Say Multitasking Literally Drains the Energy Reserves of Your Brain

Why Humans Are Bad at Multitasking


Now consider these observations by Verena von Pfetten (a freelance writer, editor, and consultant with 10 years of digital publishing experience) for the New York Times:

“Stop what you’re doing. Well, keep reading. Just stop everything else that you’re doing. Mute your music. Turn off your television. Put down your sandwich and ignore that text message. While you’re at it, put your phone away entirely. (Unless you’re reading this on your phone. In which case, don’t. But the other rules still apply.) Just read. You are now monotasking.”

“Maybe this doesn’t feel like a big deal. Doing one thing at a time isn’t a new idea. Indeed, multitasking, that bulwark of anemic rĂ©sumĂ©s everywhere, has come under fire in recent years. A study in the Journal of Experimental Psychology found that interruptions as brief as two to three seconds — which is to say, less than the amount of time it would take you to toggle from this article to your E-mail and back again — were enough to double the number of errors participants made in an assigned task.”

“Monotasking is a 21st-century term for what your high school English teacher probably just called ‘paying attention.’ As much as people would like to believe otherwise, humans have finite neural resources that are depleted every time we switch between tasks, which, especially for those who work online, can happen upward of 400 times a day, according to a 2016 University of California, Irvine study.”

“The term ‘brain dead’ suddenly takes on a whole new meaning.”


Click the image to read more from von Pfetten.

Art by Andy Rash

Art by Andy Rash


How Do Shoppers Feel About Waiting in Checkout Lines?

2 Jun

We are an impatient society and expect that our time be respected. Thus, many shoppers get impatient if the lines in a retail store are too long. Sometimes, they even leave the store without buying.

What should store-based retailers understand about consumers’ attitudes and behavior about waiting in line? According to Wavetec (a firm that offers B2B solutions from queue management systems, to digital signage, customer feedback systems, service area design, and financial displays):

“Every day, millions of customers wait in line, from driving to work to checking out at a retail store. True reality about waiting lines — pervasive and unavoidable! Given the dynamism of business and competition today, a waiting customer is potentially a lost customer. The following infographic takes you through the anatomy of queues, how customers perceive and react to queues, and how you can deal with them efficiently to deliver optimum customer experiences.”



A Newsweek Print Revival: Fact Or Fiction?

4 Dec

In October 2012, we wrote about Newsweek’s decision to stop publishing a print edition: “Newsweek will soon no longer be available in print. This continues the trend of publishing in digital and E-reader formats. Some print publications have become too expensive to produce and distribute, and there is the problem of unsold copies. Add to that the declining interest of people in reading printed materials.”

So, it was a big surprise to see that there is now a new plan to revive Newsweek in print. Do YOU think this is a good decision?

As reported by Christine Haughney for the New York Times:

Newsweek, the struggling weekly magazine that ceased print publication last year, plans to turn the presses back on. The magazine expects to begin a 64-page weekly edition in January or February, said Jim Impoco, Newsweek’s editor in chief. Mr. Impoco said in an interview that Newsweek would depend more heavily on subscribers than advertisers to pay its bills — and that readers would pay more than in the past. ‘It’s going to be a more subscription-based model, closer to what The Economist is compared to what Time magazine is,’ Mr. Impoco said. ‘We see it as a premium product, a boutique product.’”

Click the image to read more.


Spinning Off Time Inc.: More Evidence of the Decline of Print

12 Mar

After its negotiations with Meredith Corporation collapsed, Time Warner decided that it will spin off its Time Inc. magazine group into a separate public corporation — as it previously did with Time Warner Cable and AOL. This will leave Time Warner with two giant entities: its television networks (including CNN, TNT, TBS, and more) and its film and TV entertainment divisions (including Warner Brothers).

This is definitely the end of an era — and further indication of the changing landscape for print media.

As the Associated Press reports: “From Sports Illustrated to People to its namesake magazine Time, Time Inc. was always an innovator. But now when the troubled magazine industry is facing its greatest challenge, the company Henry Luce founded is struggling to find its way in a digital world. Time Warner Inc.’s decision to shed its Time Inc. magazine unit underscores the challenges facing an industry that remains wedded to glossy paper even as the use of tablet computers, E-readers, and smartphones explodes. Although the new devices might seem to present an array of opportunity for Time Inc.’s 95 magazine titles, many publishers have found the digital transition troublesome. Digital editions of magazines represented just 2.4 percent of all U.S. circulation in the last half of 2012, or about 7.9 million copies, according to the Alliance for Audited Media.”

Click the image to read more.


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