Gillette Promotion Called Best Movie Tie-In of 2015

The year 2015 will be remembered for mega blockbuster movies and an unprecedented use of promotional tie-ins to movies. According to Advertising Age, Gillette earned the “‘sharpest movie-tie in’ for its campaign around Marvel’s Avengers: Age of Ultron film, which included this spoof ad for mythical Avengers-inspired razors.”      

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At Disney, the Empire Keeps Expanding

The breadth of the  Walt Disney Co. has grown dramatically over the years, with such acquisitions as ABC (which includes ABC TV, ESPN, and other properties), Pixar (the animated movie dynamo), Marvel (the comic book giant), and most recently Lucasfilm (the creator of Star Wars) — all of which complement Disney’s own content, theme parks, […]

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