The year 2015 will be remembered for mega blockbuster movies and an unprecedented use of promotional tie-ins to movies.
According to Advertising Age, Gillette earned the “‘sharpest movie-tie in’ …
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Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Sports and Entertainment Marketing acquisition, competition, customer expectations, customer satisfaction, Disney, entertainment marketing, experiential marketing, Lucasfilm, Marvel, opportunity, Pixar, product management, sports marketing, success, trends, video 21
The breadth of the Walt Disney Co. has grown dramatically over the years, with such acquisitions as ABC (which includes ABC TV, ESPN, and other properties), Pixar (the animated …
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