Trendwatching: Asia, Latin and Central America, and Africa

Evans on Marketing Consumers and Their Behavior, Global Marketing, Trends , , , , , , , , , ,

Trendwatching.com puts out a lot of excellent multimedia information on what’s happening now — and where things are headed. As Trendwatching.com notes at its Web site: “We help 260,000+ subscribers and 1,200+ clients understand the new consumer and uncover innovation opportunities.” Recently, Trendwatching.com published interesting reports about expected 2015 trends in three different regions of […]

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While Samsung Rises, Sony Falls

Evans on Marketing Distribution, Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing , , , , , , , 4

We’ve written a lot about the remarkable rise of Asian powerhouse Samsung Electronics, most recently just last week. But we’ve also reported on the decline of another Asian powerhouse (former??), Sony, and asked this question about nine months ago: What’s Ahead for Sony? Does the Future Include Electronics? Well, we’ve now gotten an answer from Sony, […]

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Social Media to Continue Booming Around the World

Evans on Marketing Global Marketing, Social and Digital Media, Trends , , , , , , ,

Social media use around the world is expected to double between 2011 and 2017, according to new research by eMarketer. The Asia-Pacific region is leading the way — with China alone expected to account for one-fifth of social media use as of 2017. Click the chart to learn more.    

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