The breadth of the Walt Disney Co. has grown dramatically over the years, with such acquisitions as ABC (which includes ABC TV, ESPN, and other properties), Pixar (the animated …
Read moreAt Disney, the Empire Keeps Expanding
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Sports and Entertainment Marketing acquisition, competition, customer expectations, customer satisfaction, Disney, entertainment marketing, experiential marketing, Lucasfilm, Marvel, opportunity, Pixar, product management, sports marketing, success, trends, video 21