How Much Does Social Marketing Really Cost? The Case of Nestle

Most companies involved with social media are quite interested in keeping costs under control — and ensuring that those costs result in real benefits to those firms.

With this mind,

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Bouncing Back After Social Media Fiascos

As Kevin Allen writes for PR Daily: “It seems like every day we could report on another PR crisis hitting some unfortunate brand. But what’s the real effect of these

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