How Much Does Social Marketing Really Cost? The Case of Nestle

Most companies involved with social media are quite interested in keeping costs under control — and ensuring that those costs result in real benefits to those firms. With this mind, take a look at the infographic prepared by Percolate, a firm that uses software to connect and automate key marketing tasks: “Across both B2B and […]

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Bouncing Back After Social Media Fiascos

As Kevin Allen writes for PR Daily: “It seems like every day we could report on another PR crisis hitting some unfortunate brand. But what’s the real effect of these crises, and how long do they typically last? Social media monitoring company SDL took a look at three brands that faced a PR crisis since […]

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